2023
Packaging design
Homemade Cookies is a cookie brand that celebrates the comforting joy of fresh-baked treats with a modern twist. Offering three delightful flavours—classic chocolate chip, white chocolate matcha, and strawberry—the brand is rooted in the idea that cookies should feel like a warm hug, whether you're treating yourself or sharing with others.
The goal is to design packaging that feels warm, nostalgic, and inviting like opening a box of your grandma’s homemade cookies. The visual direction leans into a cute, and playful aesthetic. Through soft colour palettes and hand-drawn illustrations, the design aims to create an emotional connection that instantly communicates comfort, care, and sweetness with every bite.